For founders who don’t need to shout.
We build the system. Your brand gets the spotlight.
Growth infrastructure for wellness brands on Shopify – the site, the emails, the engine that makes revenue compound.
Selected clients & features
Every brand we work with gets the same core infrastructure - adapted to their product, their customer, their stage.
A site built to convert, not just look good. Email systems that capture, nurture, and bring customers back – automatically. Acquisition strategy that’s built on lifetime value, not vanity metrics. And the connective tissue between all of it: the offers, the angles, the testing frameworks that make the whole thing compound.
It’s not a one-time build. It’s a system designed to keep working after we’ve set it up.
Brands we’ve built with
A few of the founders we’ve helped scale – from wellness to fashion, skincare to coaching. Different niches, same outcome: growth that lasts.
Ananda Elixirs
Ananda Elixirs was an adaptogen brand with a revolutionary product and early traction but no real system behind it – no email infrastructure, no conversion strategy, no paid acquisition framework. We built the growth engine around what they already had. The site, the emails, the ads, the creative strategy – all of it.
They’ve since crossed CA$1M in total sales. Returning customers are at an all-time high. Our email open rates averaged 59.6%. Then came Dragons’ Den Canada.
Somewhere along the way, they made us a forever-partner – not because we asked, but because the work earned it.
Enjoy The Drop
A UK adaptogen drops brand we partnered with early. We built the funnel, ran the ads, set up the email system. $0 to $37K in 90 days. Proof that the system works fast when the product is right. They’ve since featured in Vogue and Apple News.
Ausko Bentil
We completely rebuilt the brand strategy around Ausko Bentil from nothing – the messaging, the site, the emails, the ads. First month: £0 to £2.6K. Peak ROAS: 25x. They sold out on Black Friday by 8am.
Also built with:
Venust Studios
Drop day ad strategy. 11x ROAS. 3,033% increase in SMS signups.
Mμ Vitality (wellness)
Full rebrand, website, and email system for a Hong Kong-based mushroom supplement brand.
G+Napse (wellness)
Full website build and migration to Shopify for a US-based ceremonial grade cacao brand.
$2k days → $15k days (Wellness)
Full website, CRO landing pages, and email system for a supplement brand saw a 7,900% increase in sales.
Enlighten Up (coaching)
Full rebrand, website, custom strategy, personalised email system for a remarkable personal coach.
Klaviyo (Supplement Brand)
Full Klaviyo system saw a 71.2% open rate on emails, 15.8% click through rate, and 7.4% placed order rate.
Further Development (gymwear)
Full brand, site, emails and growth strategy for a gym fashion label with almost 500k+ followers.
Email Sign-Ups 2x’d Brand ROAS
Email system deployed for a high priced product brand saw their cold-funnel ROAS double almost overnight.
Not how we work.
No vanity metrics.
We report what moves revenue. Nothing else.
No set-and-forget.
Every system we build gets tested, iterated, and improved.
No templates.
Your brand isn’t generic. Your infrastructure shouldn’t be either.
No desperation.
We’re not chasing you. We work with brands we believe in.
Built for wellness brands ready to compound.
We work best with wellness and supplement brands on Shopify – typically founder-led, usually growing but not as fast as they should be. You might have a product people love but systems that aren’t keeping up. Or you might be early, with a clear vision and no infrastructure yet. Either way, you take your brand seriously and you want a team that does the same..
Want to see what we'd build for you?
We’ll look at your site, your emails, and your current setup – and show you what the system could look like for your brand. No pitch, no pressure. Just a clear picture of what’s possible.